Nuby Rebrand

Nuby rebrand

What I enjoyed about the project

I enjoyed the opportunity to work on a packaging project, as I hadn't really tried much packaging design before this.

What I didn’t enjoy about the project

I found it quite hard to structure information on my packaging, as I was unsure of how much room to take up with text, trying not to spoil the design.

Problems I encountered

The main problem I encountered was making sure my final outcome was suitable for both children and parents, so that it would be marketable.

What went well

I think my illustration worked really well for the final visuals, and I came up with a lot of ideas for possible outcomes, which expanded my creativity.

What didn’t go well

Some of my ideas wouldn't work in the real world, or be possible as packaging designs, so I had to tweak quite a lot of my ideas.

New skills acquired

I think my illustration skills improved a lot during the process of this project, and I have now become more confident in vector illustration.

New knowledge acquired

I have gained a greater grasp of what is possible in packaging design, through extensive research and websites such as 'thedieline'

Time management

I managed my time well during this project, setting myself weekly goals to achieve so that I hit my deadline with ease.