Fontsmith
Fontsmith is a London based type design studio, founded in 1999 by Jason Smith. The studio has a team dedicated to designing and developing high qualite as well as bespoke fonts.
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Fontsmith worked on the Channel 4 typography design, as shown above. I think this typography works really well as it is instantly recognisable and really creates a branding for the company. It is a very clean font which obviously works well for a tv company as it needs to be easily legible when seen by the public.
Also, this is avery unique font as it mix's serif and san serif fonts together, which i don't think i have seen before.
The benefits of having typography made especially for a company are that is creates a unique look that no-one else has, while branding the company and making that font recognisable to that brand.
Daltonmag
Daltonmag is another Typographic Design Company which specializes in bespoke Typography. Looking through their client base, i didn't really recognise many of their work, however i did recognise the vodaphone typography.
Vodaphone has a very recognisable font, and similar to the Channel 4 font, it gives a branding to the company just by using bespoke typography. It is a very simple font, but looks really clean and works really well, especially the colours.
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